Zelara is an AI lifecycle marketing platform that generates personalized content, decides how to engage, and learns from every customer interaction to continuously improve activation, retention, and customer lifetime value.
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Frequently Asked Questions
Where is Zelara located?
Zelara is located in Berlin, Germany.
What industries does Zelara operate in?
Zelara operates in the following industries: Technology, Information and Internet.
When was Zelara founded?
Zelara was founded on 2026-06-24.
How much total funding has Zelara raised?
Zelara has raised a total of $3,000,000.
Who are the investors in Zelara?
The investors in Zelara are: NAP, HEARTFELT_, Angel Invest, Fabian Krautwurst, Claude Ritter, Joerg Rheinboldt, Robert Martin, Matthaus Krzykowski.
What is Zelara?
Zelara is a Berlin-based AI-native startup that provides a learning system for lifecycle marketing. It operates on top of existing CRM platforms to help brands move beyond static, rule-based campaigns by continuously learning from individual customer interactions.
How does Zelara improve marketing performance?
Zelara optimizes customer engagement by determining the most effective message, communication channel, and timing for each individual customer. By using every interaction as feedback, it drives improvements in activation, retention, reactivation, and overall customer lifetime value.
Does Zelara replace my current CRM system?
No, Zelara is designed to work on top of your existing CRM and customer engagement infrastructure. It integrates with platforms like Klaviyo, Braze, and Iterable to add a layer of continuous learning without requiring a total system replacement.
Who founded Zelara?
Zelara was founded in 2025 by Nikolas Schriefer, an experienced ad-tech entrepreneur and former AI lead at HelloFresh, and Björn Heckel, who has over two decades of experience building growth and personalization systems at companies like Uber, HelloFresh, and Salesforce.
What is the recent funding status of Zelara?
As of June 2026, Zelara has successfully raised €3 million in a pre-seed funding round led by NAP, with additional participation from Heartfelt and Angel Invest, to accelerate the development of its AI platform and scale its operations.