Blackstone has agreed to acquire a majority stake in Athens-based e-commerce platform Skroutz from CVC Capital Partners Fund VII, marking a significant private equity deal in Greece’s digital commerce market. Financial terms were not disclosed.
Founded in 2005, Skroutz has grown into Greece’s leading online marketplace, listing more than 12 million products from about 9,000 merchants and serving around 2.5 million active users. The company operates a vertically integrated model that combines its marketplace with last-mile logistics, fulfilment services, a licensed fintech offering and a retail media business.
Under the agreement, Skroutz’s founders will sell part of their holdings while retaining a stake and continuing to lead the company. George Chatzigeorgiou will remain CEO. The transaction is expected to close in the second half of 2026, subject to regulatory approvals.
The deal comes as Skroutz expands beyond Greece into Cyprus, Romania and Bulgaria, positioning itself to capture e-commerce growth across Southeast Europe.
Founded in 2005, Skroutz has grown into Greece’s leading online marketplace, listing more than 12 million products from about 9,000 merchants and serving around 2.5 million active users. The company operates a vertically integrated model that combines its marketplace with last-mile logistics, fulfilment services, a licensed fintech offering and a retail media business.
Under the agreement, Skroutz’s founders will sell part of their holdings while retaining a stake and continuing to lead the company. George Chatzigeorgiou will remain CEO. The transaction is expected to close in the second half of 2026, subject to regulatory approvals.
The deal comes as Skroutz expands beyond Greece into Cyprus, Romania and Bulgaria, positioning itself to capture e-commerce growth across Southeast Europe.