Passionfroot, a Berlin-based B2B SaaS startup that helps creators and brands manage sponsorship requests and CRM workflows, has raised $15 million in Series A funding led by Insight Partners. Existing investors Creandum, Supernode Global, and s16vc also participated.
The company said the new capital will be used to expand the capabilities of its AI agent, Zest, deepen its Creator Graph data layer, and scale go-to-market efforts in the US. As part of that expansion, co-founder and CEO Jen Phan is relocating to New York, while product and engineering will remain in Berlin.
Passionfroot also plans to open a third office in São Paulo, adding to its footprint as it builds out customer success and engineering. The round signals continued investor interest in startups building software around the creator economy, particularly as B2B companies look for more structured ways to manage creator-led marketing.
The company said the new capital will be used to expand the capabilities of its AI agent, Zest, deepen its Creator Graph data layer, and scale go-to-market efforts in the US. As part of that expansion, co-founder and CEO Jen Phan is relocating to New York, while product and engineering will remain in Berlin.
Passionfroot also plans to open a third office in São Paulo, adding to its footprint as it builds out customer success and engineering. The round signals continued investor interest in startups building software around the creator economy, particularly as B2B companies look for more structured ways to manage creator-led marketing.