Hypefy AI, a German-Croatian startup based in Zagreb, has raised $7.2 million in a Series A round led by AYMO Ventures, with existing backers Interactive Venture Partners, Oktogon Ventures, and Euroventures also participating.
The company develops an AI platform for automated influencer marketing, allowing brands and agencies to launch campaigns from a single prompt while automating creator discovery, outreach, pricing, contracts, content optimization, performance tracking, and billing.
Hypefy AI said it will use the new funding to support international expansion, accelerate product development, enter new markets, and grow its teams in Europe and the United States. The company says it has already run several thousand campaigns across 43 countries, highlighting investor interest in tools aimed at streamlining a still largely manual area of digital marketing.
The company develops an AI platform for automated influencer marketing, allowing brands and agencies to launch campaigns from a single prompt while automating creator discovery, outreach, pricing, contracts, content optimization, performance tracking, and billing.
Hypefy AI said it will use the new funding to support international expansion, accelerate product development, enter new markets, and grow its teams in Europe and the United States. The company says it has already run several thousand campaigns across 43 countries, highlighting investor interest in tools aimed at streamlining a still largely manual area of digital marketing.