Tallinn based AI sales automation startup Handhold has raised 3 million EUR in seed funding. The round was led by Entourage Capital with participation from Inovia Capital and e2vc. Several prominent angel investors also contributed to the round including Markus Villig, Ott Kaukver, Harsh Sinha, and Janer Gorohhov.

Handhold aims to replace traditional fragmented software buying processes with AI account managers. The technology utilizes AI agents to conduct tailored sales demos, qualify leads, and manage user onboarding for complex B2B platforms targeting SMBs. The company soft launched its platform in September 2025.

The newly secured capital will be directed toward accelerating the company's go to market strategy. Additionally, the funding will support efforts to expand the platform capabilities beyond lead conversion to facilitate the management of entire customer bases.