Ghent-based Exhibitly has raised €1.4 million in a seed round led by New School VC, with participation from 100IN, Allusion, and a group of private investors including Louis Jonckheere, Jeroen De Wit, Pieter Vanermen, and Tanguy Serraes.

The startup builds software designed to modernize websites for business-to-business events. Visitors enter their job title and company name and receive a personalized mini-website featuring the most relevant sessions, speakers, and exhibitors.

Exhibitly said it will use the new funding to expand its team and speed up product development and commercial rollout. The company, based in Ghent, is positioning itself around a longstanding challenge in the events industry, where organizers increasingly look for ways to improve conversion and relevance across event websites.