OpenFX has agreed to acquire Embed, an Amsterdam-based embedded payments company, for an undisclosed amount. The deal adds two regulated entities to OpenFX’s European footprint: a Dutch Payment Institution with EU passporting rights and a UK Electronic Money Institution. The acquisition is subject to regulatory approval.
Founded by Alex Schoonkind, Andrei Valeanu, and Konstantin Indjov, Embed began as a crypto-native payments business before shifting into traditional embedded payments. The company built infrastructure including multi-party balance accounts, pay-ins, payouts, and APIs aimed at vertical SaaS platforms.
The transaction underscores continued consolidation in payments infrastructure as companies seek regulatory coverage and licensed entities across key markets. For OpenFX, the acquisition strengthens its position in Europe while expanding its payments and compliance stack in both the EU and the UK.
Founded by Alex Schoonkind, Andrei Valeanu, and Konstantin Indjov, Embed began as a crypto-native payments business before shifting into traditional embedded payments. The company built infrastructure including multi-party balance accounts, pay-ins, payouts, and APIs aimed at vertical SaaS platforms.
The transaction underscores continued consolidation in payments infrastructure as companies seek regulatory coverage and licensed entities across key markets. For OpenFX, the acquisition strengthens its position in Europe while expanding its payments and compliance stack in both the EU and the UK.