nFuse is a Sofia-based startup that enables FMCG retailers to place orders through WhatsApp using text, voice notes, or photos, with AI converting those inputs into structured orders for brands' existing fulfillment systems.
Investment Rounds
Capital activity and funding progression
| Amount | Date | Round |
|---|---|---|
| $2 M | Apr, 2026 | unspecified |
Industries
Frequently Asked Questions
Where is NFuse located?
NFuse is located in Sofia, Bulgaria.
What industries does NFuse operate in?
NFuse operates in the following industries: retail technology, fmcg, artificial intelligence, b2b software, conversational commerce.
When was NFuse founded?
NFuse was founded on 2026-04-07.
How much total funding has NFuse raised?
NFuse has raised a total of $2,000,000.
Who are the investors in NFuse?
The investors in NFuse are: Eleven Ventures, LAUNCHub Ventures.
What is NFuse?
NFuse is an AI-powered B2B ordering platform specifically designed for the FMCG industry. It enables retailers and HoReCa operators to place orders through familiar messaging apps like WhatsApp, Viber, and SMS using text, voice, or images, eliminating the need for them to download separate ordering applications or learn new interfaces.
How does NFuse benefit FMCG companies?
NFuse helps FMCG companies achieve up to 30% revenue uplift and significantly reduce order processing costs. By automating the order intake process via existing communication channels, it allows sales teams to focus on higher-value tasks rather than manual order administration, while also expanding coverage to smaller outlets that were previously difficult to serve efficiently.
Why do traditional B2B ordering portals often fail, and how is NFuse different?
Traditional B2B portals often fail because they force retailers to change their established behaviors, such as requiring them to download new apps or navigate complex product catalogs. In contrast, NFuse aligns with how retailers already conduct business by leveraging the communication tools they are already using, resulting in significantly higher adoption rates.
How quickly can a business start using NFuse?
NFuse is designed for fast deployment, with most clients able to go live with their first self-placed orders within approximately one week from kickoff.
What types of communication can retailers use to place orders through NFuse?
Retailers can place orders using text, voice messages, or photos of empty shelves, making the process as simple as sending a message to a sales representative.