Whering, a UK-based digital wardrobe platform, raised 7 million USD in a seed funding round led by eBay Ventures and Google AI Futures Fund. The company was founded in 2021 by Bianca Rangecroft and has reached 10 million users globally. The funding will support expansion of its AI-powered wardrobe platform, including personalisation features, image enhancement, gallery scanning, virtual try-on functionality, and stronger resale integrations to support circular fashion consumption.
About Whering
Whering is a UK-based digital wardrobe platform that enables users to digitise their wardrobes, plan outfits, pack for travel and share styling ideas. The platform is designed to help users make better use of the clothing they already own while supporting more intentional and circular fashion consumption.
London, United Kingdom
Read Company ProfileFrequently Asked Questions
What type of funding round did Whering raise?
Whering raised a seed round.
How much did Whering raise in its seed?
Whering raised $7,000,000 USD in its seed.
When did Whering raise its seed?
Whering raised its seed on 2026-07-07.
Who invested in Whering's seed?
The investors in Whering's seed are: eBay Ventures, Google AI Futures Fund.
What type of investment was Whering's seed?
Whering's seed was a equity investment.
How will Whering use the funds from its seed?
Whering plans to use the funds for: development of new AI-powered features, expansion of Whering's platform, personalised outfit recommendations, image enhancement tools, gallery scanning to identify clothing items from users' photos, virtual try-on functionality, expansion of resale integrations.