Adyen has entered into a definitive agreement to acquire Berlin-based loyalty and promotions infrastructure company Talon.One for €750 million, marking a notable expansion of the Dutch payments group’s commerce software capabilities.
The deal, which Adyen said will be financed from existing cash resources, covers 100% of Talon.One’s shares. Co-founders Christoph Gerber and Sebastian Haas will reinvest a meaningful portion of their proceeds into newly issued Adyen shares. The transaction is expected to close in the second half of 2026, subject to regulatory approvals and customary closing conditions.
Founded in 2015, Talon.One provides an API-first platform for enterprise loyalty management, personalized promotions, and AI-driven incentive optimization. The company, based in Berlin, has built its business around helping merchants manage incentives and customer engagement across channels.
The acquisition reflects growing interest in tying payments, customer identity, and real-time promotions more closely together as merchants look for more unified commerce infrastructure.
The deal, which Adyen said will be financed from existing cash resources, covers 100% of Talon.One’s shares. Co-founders Christoph Gerber and Sebastian Haas will reinvest a meaningful portion of their proceeds into newly issued Adyen shares. The transaction is expected to close in the second half of 2026, subject to regulatory approvals and customary closing conditions.
Founded in 2015, Talon.One provides an API-first platform for enterprise loyalty management, personalized promotions, and AI-driven incentive optimization. The company, based in Berlin, has built its business around helping merchants manage incentives and customer engagement across channels.
The acquisition reflects growing interest in tying payments, customer identity, and real-time promotions more closely together as merchants look for more unified commerce infrastructure.