Sportway Media Group, a Stockholm-based sports technology and media company, has raised approximately SEK 200 million, or about EUR 20 million, in new funding. The round, led by Gamma Waves with participation from existing shareholders, values the company at SEK 1 billion post-money.
The company said the capital will support international expansion, product development and strategic acquisitions. The raise comes shortly after Sportway’s April acquisition of Netherlands-based Studio Automated, an AI-powered live broadcasting software company.
Founded in 2017, Sportway focuses on AI-powered automated sports production, streaming and analytics. The company’s latest financing reflects continued investor interest in technologies aimed at expanding sports coverage, distribution and data-driven fan engagement beyond traditional broadcast models.
The company said the capital will support international expansion, product development and strategic acquisitions. The raise comes shortly after Sportway’s April acquisition of Netherlands-based Studio Automated, an AI-powered live broadcasting software company.
Founded in 2017, Sportway focuses on AI-powered automated sports production, streaming and analytics. The company’s latest financing reflects continued investor interest in technologies aimed at expanding sports coverage, distribution and data-driven fan engagement beyond traditional broadcast models.