Primer, a London-based fintech startup, has raised $100 million in Series C funding in a round led by Sofina, with participation from Peak XV Partners and existing investors.
The company said it will use the new capital to invest further in its product and team as it develops AI-native infrastructure for payments and finance teams. Primer was co-founded in 2020 by Gabriel Le Roux.
Primer provides a unified layer across the payments lifecycle, from checkout to payout, aiming to give merchants more control and visibility across payments and finance operations. The funding comes as companies across the sector look to apply AI to increasingly complex payments workflows, where access to consolidated transaction data is becoming more important.
The company said it will use the new capital to invest further in its product and team as it develops AI-native infrastructure for payments and finance teams. Primer was co-founded in 2020 by Gabriel Le Roux.
Primer provides a unified layer across the payments lifecycle, from checkout to payout, aiming to give merchants more control and visibility across payments and finance operations. The funding comes as companies across the sector look to apply AI to increasingly complex payments workflows, where access to consolidated transaction data is becoming more important.