London-based GEEIQ has raised $6.8 million in new funding in a round led by YFM Equity Partners, with participation from GFR Fund, Haymarket Ventures, and existing angel investors.
GEEIQ develops measurement and analytics tools for gaming and virtual worlds, combining cross-platform data with category expertise to help brands assess performance across digital environments that are becoming a larger part of the media mix.
The company said the new capital will be used to build out its AI-powered planning and measurement capabilities, deepen data partnerships with current and emerging platforms, and support expansion into new industry verticals and international markets.
The investment reflects continued interest in infrastructure and analytics companies serving gaming and virtual worlds, as brands look for more consistent ways to measure activity across fragmented platforms.
GEEIQ develops measurement and analytics tools for gaming and virtual worlds, combining cross-platform data with category expertise to help brands assess performance across digital environments that are becoming a larger part of the media mix.
The company said the new capital will be used to build out its AI-powered planning and measurement capabilities, deepen data partnerships with current and emerging platforms, and support expansion into new industry verticals and international markets.
The investment reflects continued interest in infrastructure and analytics companies serving gaming and virtual worlds, as brands look for more consistent ways to measure activity across fragmented platforms.