Brussels-based Borro has raised €1.3 million to support the expansion of its digital deposit system for reusable cups and packaging into the Netherlands, Germany and France.
The round was backed by Seeder Fund, imec.istart, bluesnipe, PMV and butterfly & elephant, the corporate venture capital arm of GS1 Germany. Borro said the funding will be used to strengthen its team and accelerate growth across Europe.
The company develops technology that links reusable packaging to a visitor’s bank card, allowing deposits to be refunded automatically when cups or containers are returned to smart collection points. Rather than relying on RFID, Borro uses invisible codes that can be read through cameras, a system it says is designed to simplify operations and lower costs.
The raise comes as venues and event operators across Europe face growing pressure to adopt reusable packaging systems under tightening regulation. Borro, already active at Belgian football clubs including Club Brugge and KV Mechelen, is positioning itself to capture demand as that shift gathers pace.
The round was backed by Seeder Fund, imec.istart, bluesnipe, PMV and butterfly & elephant, the corporate venture capital arm of GS1 Germany. Borro said the funding will be used to strengthen its team and accelerate growth across Europe.
The company develops technology that links reusable packaging to a visitor’s bank card, allowing deposits to be refunded automatically when cups or containers are returned to smart collection points. Rather than relying on RFID, Borro uses invisible codes that can be read through cameras, a system it says is designed to simplify operations and lower costs.
The raise comes as venues and event operators across Europe face growing pressure to adopt reusable packaging systems under tightening regulation. Borro, already active at Belgian football clubs including Club Brugge and KV Mechelen, is positioning itself to capture demand as that shift gathers pace.